Why you need a responsive website in 2021

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Author

Fashanu T.

27, Dec 2020

2 Minutes Read...


Let me paint a picture of what i am talking about.

responsive-web-design.jpg

Responsive Website Design

If you aren't saying wow, or at least excited when you visit a website, then it still needs work.

For me, convenience, usefulness, design and speed is everything. And just like you, i notice these few things when i visit a website.

To elaborate, lets have a look at this three key points:

  1. Responsive
  2. Convenience
  3. Speed

Responsive website

Responsive design is all about making your website look and feel amazing on every devices. This, will in turn increases the amount of time a customer spends on your website.

Research has shown that having a responsive website increases the amount of time that a visitor spends on that website. Because, customers definitely notice mild features from animations to attention to detail and any other features that makes that website stand out.

Still on the topic of standing out, i am sure just like me, you can still recall a time you had to zoom in and out of a certain website to see its content. The overall fell is awful to say the least 🤕.

So why should a website be responsive in the first place?

  1. Some web application or website are geared towards desktop users based on the features they require. But, we are talking about the majority of users, and guess what they have in common; they mostly make use of their smartphones to surf through the web, and at a staggering ratio of 8:2 compared to desktop users. This is the more reason why all website needs to start adopting a responsive design standards to serve all clients effectively. Facebook and co. have adopted different urls to serve both mobile and desktop, but do you need that, when you can just have your website scale according to device and call it a day.
  2. User experience is everything in todays market. A responsive design gives off of a feeling of trust, professionalism and being responsible in general. Look, no one, —absolutely no one would want to work with, or purchase a service from a website without an SSL certificate for instance. The same can be said of a website looking like a typical example from the 90's, except if it's intentional.
  3. SEO - search engine optimization: if you are a business owner and what drives your business are your online customers, you should know a bit about SEO and google â€”your number one potential friend/enemy prefers responsive website. So, what does this meaning?  It simply means that responsive website scale up the food chain in rank and non responsive ones go down the perking order eventually 🙄.

To conclude on all things responsive, i feel every website should start adopting a responsive interface so as not to annoy your potential customers or users.

Convenience

Convenience is all about how a customer relates with your website. Things like navigation, content placements, arrangement and the overall feel and effectiveness of a website come to play here.

Lets take a look at these two website for reference sake.

w3school.com and tutorialpoint.com.

Don't judge me for what i say next:

If you check those website above, they literally offers the same thing.

Almost the same volume of content, but most people prefer the earlier for two simple things —convenience and easy of use.

For the first, it's convenient to see what you want and navigate through its collection.

Basically, the overall eye appeal is just miles ahead of the other in comparison. And this my friend, sets industries apart —just like that.

Lets briefly go through the most important key points to take note of here:

  1. Easy and simple navigation is of higher priority over technical, compact and overkilled effort towards a nav-bar design. And, while most users might not find a listed navigation without any CSS impressive, they will pick it every-time of the day over some over-nested and stunning looking dropdowns. Users just want to get in there and do their thing. They do not want to worry about clicking and hovering multiple times to see what they want on your website —not everyone is patient enough for these stunts.
  2. Extra features that improves usability helps a lot also. Features like themes and more might not seem that important, but its a useful feature to have, at least for a blog.

Speed

Speed is a key feature for every website.

  • Are you interested in SEO for your website, —*SPEED*.
  • Are you interested in keeping your clients coming back for more, *SPEED*.
  • Are you interested in generating more revenue *SPEED* 😃.

Speed is everything in todays competitive market. As the saying goes, every seconds matter, and speed is important for your competitive advantage.

In the world today, everything is geared towards speed.

Lets say this in other words, for every leading company, store and market out there, the only advantage they have over any other similar enterprise is speed. You don't believe me?

To elaborate, lets say company A and B offers similar product. Maybe like the company you are running currently or planning out at this time, the fact is, it's hard to create a new product.

The only way to stay relevant above your competitors will eventually comes down to most importantly speed, quality and customers satisfaction.

In conclusion, apart from these three key features above, there are others to take note off. Things likes content quality, professionalism, customer satisfaction and more. You can read more on that here.